Best Practices for Digital Product Design

Millions of dollars are being misspent on digital products where the guiding principle is visual design – which is precisely the wrong place to begin. While project teams are frequently eager to spend time and money on the so-called “look and feel” of a digital product, with the attendant animated gee-gaws, they are frequently unwilling to invest in planning the product (digital... [Read more]

Recently, I led a workshop in New York at MPA (formerly Magazine Publishers of America) for media professionals on evaluating usability for iPad apps. I was pleased to see some of the biggest names in the business in my workshop, where our goal was to learn how to evaluate usability and present the results in real-time. The tasks selected for evaluation included finding the table of contents in a magazine... [Read more]