So, how were your e-sales this year? E-com usability may be easier to discuss in recent hindsight, after the dust has settled and the wishful thinking has stopped. How well did you do? What sort of ROI (return on investment) are you seeing? E-commerce success can be measured in many ways; gross sales numbers are just a start. A more critical number in our view: Abandonment rates. How many people abandoned... [Read more]
