We continue to conduct usability evaluations on mostly disappointing magazine iPad apps. The usability problems for most magazine apps are sadly predictable, and much too common. Users, whether experienced iPad owners or first-time experimenters, run into trouble when trying to find tables of contents; when trying to reach a specific article within a magazine app; when distinguishing advertising from... [Read more]
Here at Interface Guru, we’ve been surveying project teams involved in the development of magazine-based apps for the iPad. It’s a topic of burning interest to many of our media clients. Our goal: to identify the most engaging, useful, usable media apps. And to find out how they got that way. We’re sorry to say that as of this writing, at the end of 2010, great brand experiences on... [Read more]
Long before the theatrical release of TRON Legacy On December 16th, I – and many others - had the opportunity to see TRON Legacy content (such as first looks at trailers and concept art) ahead of any media outlet, by playing the TRON Legacy Alternate Reality Game. The TRON campaign is a masterpiece of marketing via user experience, and demonstrates a carefully designed digital strategy. In... [Read more]
