Collaborate or Die

Magazine iPad-native apps vs. “replica” apps: Who won the usability test?

on Wednesday, March 30, 2011 @ 12:35 pm  by cia

Rahul (bottom right) is bemused by the "replica" app; conventional magazine layouts look dated on iPad

For the last year, the publishing industry’s complacency about digital media has been rocked by the furor over the iPad (as well as other tablets arriving on the scene). Now our research – picture-in-picture usability testing of native versus “replica” iPad magazine apps – is shedding some light on logical next steps. Publishers and iPad: From underestimation to magical... [Read more]

Download our media kit • Contact us today
Visit our blog: Collaborate or Die
Logos of some of our clients

Media

  • Lifetime
  • TV Guide
  • Playboy
  • Cosmopolitan
  • Seventeen
  • Crain's TV Week
  • Athletic Business
  • Crain's Pensions & Investments
  • Allured
  • Metcalf Institute
  • Kiplinger
  • Old Farmer's Almanac
  • Dr. Weil
  • IEEE Spectrum
  • Penton Media

Sciences

  • NOAA - National Oceanic and Atmospheric Administration
  • Inner Space Center/University of Rhode Island Graduate School of Oceanography
  • Zooniverse
  • Centers for Ocean Science Education Excellence
  • University of Arizona Science: Flandrau
  • LSST - Large Synoptic Survey Telescope

Technology

  • IEEE
  • IEEE Computer Society
  • IEEE Publications Operations
  • GoDaddy
  • Apriva
  • Veeco

Non-Profits

  • ASAE - American Society of Association Executives
  • NRECA - National Rural Electric Cooperative Association
  • University of Arizona Libraries
  • Higher Learning Commission
  • Magazine Publishers of America
  • University of Arkansas School of Architecture

Attractions & Museums

  • Shedd Aquarium
  • Chicago History Museum
  • National Museum of The United States Air Force
  • Pima Air and Space Museum
  • Miramar Air Show