Take a close look at the icon in this post. If you saw it on your car’s dashboard, would you know what it means? You better: Your life may depend on it. According to cars.com, one out of three drivers surveyed did not understand this difficult-to-decipher warning light. Which means that more than a third of drivers on the road today are in danger of creating a major accident if this symbol suddenly... [Read more]

I’ve been excited to see that user experience (UX) has been a big topic and in demand at SXSW Interactive this year. We’ve built Interface Guru around user experience design principles over the last 10 years, and frankly it sometimes feels like we’re alone in the jungle. The first session track ever devoted entirely to user experience design at the conference was held on Saturday,... [Read more]

In four years of attending South by Southwest Interactive, I’ve learned one thing above all else: If you don’t arrive with a plan, you’re screwed. Whether it’s how you’re going to get from your hotel to the convention center (if you’re not already downtown, it’s a nightmare), to how you’re going to eat (A hotel circle with almost no restaurants. Really?),... [Read more]