case studies

Success stories: Partners in creation of excellent user experience

Learn more about how to bring essentials of user experience into your organization while “teaching you how to fish.” Download our media kit and case studies.

Lifetime: Easy-to-use entertainment site with powerful functionality

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Lifetime, a leader in women’s entertainment and media, designed the “All The Looks” celebrity fashion site, featuring tens of thousands of images and sophisticated search filters. Interface Guru services: user interface design, task sequence design. Results: Ease of use for powerful functionality.

IEEE Spectrum: Award-winning redesign of membership magazine’s cutting edge content

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The respected membership magazine of IEEE, the world’s largest professional association. Redesigned as a powerful platform for multimedia and user engagement. Interface Guru services: Usability testing, information architecture, user interface design. Results: Winner of American Business Media’s Neal Award, Best Web Site 2010.

NRECA: Print-to-Web transition, social media outreach

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National Rural Electric Cooperative Association: a U.S association representing cooperative electric utilities and the consumers they serve. Interface Guru services: Web strategy, information architecture, user interface design, training in user-centric digital advertising. Results: The member newspaper ECT TODAY, was replaced by a new Web site and a social media strategy.

VEECO: Sophisticated interface for state of the art instrumentation

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Veeco specializes in the development of cutting-edge technologies, including nanoscale measurement instruments. Interface Guru services: information architecture, user interface design, task sequence design, style guide. Results: A user interface as sophisticated as the instrument it supports.