User profiles and personas
User profiles identify primary user characteristics, as well as their primary tasks. Serves as the basis for all usability research and information design. The user profiles can be extended into personas - fully developed profiles used in product design.
- Quantifies critical facts about your users
- Prioritizes users and their tasks
Learn more about the user profiles and personas
Information architecture
Structures your content - and results in the optimal navigation scheme for your site. This user-centric organization and labeling of Web site content is essential to Web site usability. Delivered as a stand-alone service or as information architecture training.
- Ensures users can easily understand Web site navigation
- Groups content into easy-to-understand categories
- Increases relevant page views
- Provides a consensual, consistent structure for all content producers and Web developers
- Allows you to build on your investment in the Web
Learn more about information architecture
Learn more about information architecture workshops
User interface design
Intelligent user interface design, built on a foundation of user-centric information architecture, is critical to success. Clean, simple user interface doesn't happen by accident - it must be deliberately designed. A hard-to-use interface is the number-one failure point for Web sites, causing users to move on no matter how much they thought they wanted your service or product.
- Boosts user interaction with your Web site
- Creates a consistent user experience by standardizing interface conventions
- Saves development costs
Learn more about user interface design
Task sequence validation
Complex user interactions, such as ecommerce transactions or community participation, require step-by-step ease of use. Task sequence validation ensures that your user will know exactly what to do next - a key factor in his ability to successfully engage with some of the most important features on your site.
- Boosts user interaction with Web applications
- Maximizes conversion (e-commerce, registration, participation)
- Ensures your most important features are clear and easy to use
Learn more about task sequence validation
Contact us to learn more about how usability testing and analysis, information architecture, user interface design and usability training dramatically improve your Web site. , 520 744 6911
