our process
usability
User profiles
- Detailed matrix of users’ characteristics and priorities, the core of user experience design
Competitive usability analysis
- Evaluate your competitors for usability and brand value
User testing
- Structured tests of 6 – 8 test subjects per user group. Includes picture-in-picture digital video footage of all tests.
Training & workshops:
- Hands-on Usability Analysis (one day)
- Do-It-Yourself Usability Testing (four days)
- Usability for Developers (two days)
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Watch our usability test videos
Step 2: Measure user experience
User testing is a powerful tool that helps you understand how users think while measuring user experience. Analytics tell you what is happening; user testing tells you why. Gain invaluable insight into your customer’s priorities.
Usability testing vs. focus groups
Focus groups are great for brainstorming – but they don’t measure what users actually do. User testing gives you precise measurement of where – and why – your digital product succeeds or fails.
Go to Step 1: Strategy Plan user experience.
Go to Step 3: Information design Structure user experience.
Media
- Lifetime
- TV Guide
- Playboy
- Cosmopolitan
- Seventeen
- Crain's TV Week
- Athletic Business
- Crain's Pensions & Investments
- Allured
- Metcalf Institute
- Kiplinger
- Old Farmer's Almanac
- Dr. Weil
- IEEE Spectrum
- Penton Media
Sciences
- NOAA - National Oceanic and Atmospheric Administration
- Inner Space Center/University of Rhode Island Graduate School of Oceanography
- Zooniverse
- Centers for Ocean Science Education Excellence
- University of Arizona Science: Flandrau
- LSST - Large Synoptic Survey Telescope
Technology
- IEEE
- IEEE Computer Society
- IEEE Publications Operations
- GoDaddy
- Apriva
- Veeco
Non-Profits
- ASAE - American Society of Association Executives
- NRECA - National Rural Electric Cooperative Association
- University of Arizona Libraries
- Higher Learning Commission
- Magazine Publishers of America
- University of Arkansas School of Architecture
Attractions & Museums
- Shedd Aquarium
- Chicago History Museum
- National Museum of The United States Air Force
- Pima Air and Space Museum
- Miramar Air Show