Why user avoids right side of screen (0:22, 3.1MB .wmv)

"I hate being blasted out of my chair" (0:35, 3.4MB .wmv)

Information architecture

User-centrically restructuring information on your system

• Incorporates or repurposes existing site tree
• Creates standard documentation to guide later Web site revision
• Determine what information elements your users expect through gap analysis

User interface design

Optimal placement of screen elements

• Customizes your screen design more precisely to your audience
• Evaluates your existing screens through interface analysis
• Utilizes information architecture principles
• Creates customer-facing interface prototypes of search, e-commerce, communities, and other web application functions

Visual design

Built on a foundation of solid interface design

• Establishes identity design for cross-media presentations
• Creates templates to cut your team's production costs
• Facilitates redesign site roll-out for a fresh, more user-centric experience
• Assists in creation of industry-standard HTML templates that are compatible with your content management systems

We redesign user experience for your Web site, Intranet, software application, or kiosk to better reach your users.

Above, wireframes are created before visual design is created (below). This ensures that important tasks are accounted for.