Metrics, surveys, and focus groups provide insights into your users – but they do not replace usability testing. You may know what your users are doing, but you don’t know why until you conduct usability testing.
Based on our Usable Times 5™ methodology, usability testing is the logical step between digital strategy and user interface design, ensuring your new digital product meets and exceeds user expectations. The proliferation of smartphones makes usability testing essential in today’s market.
We'd love to hear from you.