User Experience Design

Make user experience design key to your business

Do you want great return on investment from digital? Interface Guru partners with your team to put user experience design essentials in place. Give your group hands-on, collaborative problem-solving skills via intensive user experience workshops. The final results: new UX tools to make the most of your product, and a stronger team. Contact us for a complimentary assessment.

A paper prototype of a software application user interface by Interface Guru

Paper prototyping of a software application user interface by Interface Guru

User Experience Design Services

Contact us for a complimentary assessment.

  • User profiles and audience segmentation

    We work with your team to identify and refine your product’s audience segments. We develop them into user profiles, identifying behaviors and digital preferences. The resulting insights help you prioritize product features around behavioral preferences.
    ANALYSIS + WORKSHOP = USER PROFILES DOCUMENT

  • Customer journey mapping

    Your team will collaborate on a customer journey map – a visualization representing the ways a customer interacts with your brand. While customer journey maps can be beautiful, the focus for our work is upon what users really do, and where your product can best meet their needs.
    ANALYSIS + WORKSHOP = CUSTOMER JOURNEY MAP

  • Information architecture (IA) and taxonomy

    Your team will join in reorganizing and relabeling your product’s information architecture (IA) – the backbone of your digital product. IA informs navigation, menus, and wayfinding. Taxonomy provides meaningful structure to content categories and tags, increasing your product’s usability.
    ANALYSIS + WORKSHOP = INFORMATION ARCHITECTURE AND TAXONOMY DOCUMENT

  • Task design

    Task design – the step-by-step design of how a user will engage with a complex process – is essential to digital success. Ease of use is key for potentially complicated tasks such as registration, subscription, e-commerce, citizen science, and distance learning.
    ANALYSIS + WORKSHOP = TASK DESIGN BLUEPRINTS AND USER INTERFACES

  • Business process mapping

    Design digital touchpoints around your customer’s needs. As a result, you will visualize your customer’s entire business experience so you can prioritize digital solutions.
    ANALYSIS + WORKSHOP = BUSINESS PROCESS BLUEPRINTS

About our workshops

No matter how long a team has worked together, new understanding emerges during our workshops. By mixing team members from different disciplines on a team project that requires consensus, Interface Guru has facilitated clearer project goals and better working relationships. Ground rules include respect and participation – key characteristics of effective digital teams.

Paper prototyping, or low-fidelity prototyping, is a key component of our method. We find it a tried-and-true technique for exploring and designing digital products, redirecting users from quick fixes to system-level problem solutions. Paper prototyping requires a team to bring a problem-solving approach to challenges. Due to the active nature of the process, all stakeholders are literally responsible for the end product.

Get more essential user experience services

All services are available in Spanish | Todos nuestros servicios son disponible en español

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Learn about digital strategy, user testing, and UX services.

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