Answer: Usability testing is a quantifiable method of testing how well a computer-screen based product meets the needs of users.

Answer: In-person usability testing of Web sites, Intranets, software applications, and kiosks is the most effective measure of user acceptance - in short, success. Our RealityCheck Reports™ are the next best thing, based on our hands-on knowledge of what users want and need. Interface Guru™ is committed to independent testing as the most reliable form of risk analysis.

Answer: Usability testing is an effective tool at several steps of development.

• Existing products need prioritization and direction for improvements.
• Prototypes can and should be tested.
• We recommend testing prior to every new launch or version, or annually, whichever occurs more frequently.

Answer: While remote methods (such as server logs and WebTrends™ reports) yield useful metrics, you will never really understand *why* users take --or don't take-- an action unless you observe them directly.

Answer: We examine your business model and your existing or proposed Web site, Intranet, software application, or kiosk. Then, we design a test and administer it, with live human subjects representing your audience. We strongly encourage our clients to observe usability tests-- the insights are invaluable.

Answer: Testing is conducted either in a usability lab, such as our facility in Tucson, or on-site using our mobile testing unit. Test moderators and clients observe the user interacting with the product via a one-way mirror or closed-circuit television. Our mobile lab is recommended when you need internal consensus - it makes it possible for more observers to attend. It's also great for secure work environments.

Answer: In a focus group, several people are interviewed at the same time. A focus group is good for exploring opinions, needs, and wants. But people tend to report what they think they do, rather than what they actually do. Participants do not necessarily participate equally. In usability testing, users are observed, one at a time, actually using the product. Usability testing is the most accurate and quantifiable way to discover specific problems in your product.

Answer: You will receive a complete quantitative report and analysis of your product, as well as a record of each user test, every mouse action, user facial expression, and comment. Also, you'll receive video records and documentation of each test. Interface Guru's usability reports help you make informed decisions about your product.

Answer: NO. It's actually less expensive to test users on a prototype or existing design first, make development decisions after. Why? Because your success depends on user acceptance. Many Web sites and products offer features that users ignore or even actively dislike. Unless you test users in person, you will not completely understand their abilities, needs, and acceptance of your product, leading to costly decisions and corrections after launch.

Answer: YES. Our RealityCheck Reports™ apply the same research-based process to an executive-level review flagging your product's most important assets and liabilities. RealityCheck Reports™ can also serve as a basis for more in-depth testing, while providing customized, actionable results in about two business weeks. All RealityCheck Reports™ are based on our Usable Times 5™ methodology.

Answer: YES. Our Home Page Report Card™ is a quick look at your site's score on our Usable Times 5™ scale for usability.

Answer: Absolutely. We can review in-progress wireframes or visual designs with you to catch problematic screen elements beore they're built.