User personas can be visually appealing – but are they based on facts? Instead of relying on anecdotal or aspirational ideas, Interface Guru gathers research and takes your team through a process of discovery. The result: reliable user personas that reveal what your users actually need to do. Insights based on evidence help you prioritize and optimize product features.
Our user personas are defined by evidence-based, specific criteria.
You may have encountered user personas that look polished, but have little basis in reality. How do you know whether user personas are based on facts? Watch out for:
Interface Guru's user personas are based upon a combination of existing research, digital strategy, and user testing. We help you identify which criteria are most important to product success. And we clarify where user goals diverge from the organization’s assumptions.
You can rely on our user personas:
User personas are meant to be living documents guiding subsequent product development. Your team can add data to your user personas, and track subsequent user research.