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UX Design

Optimize your users’ experience and boost your brand

Put user experience design essentials in place while expanding your team’s skills. Interface Guru’s hands-on, collaborative user experience services accomplish both goals. We create customer journey maps, service design, business process maps, information architecture (IA) and navigation design, task flow design, interaction design, user interface design, and visual design optimization.

Sample image of a customer journey map built using paper prototyping in a UX workshop

Customer journey maps reveal users’ deeper motivations and needs.

Service design

How are the fundamentals of service design – people, props, processes, and partners – working for your users? In excellent service design, your users experience no disruption or disorientation to their front-end experience of your back-end processes.
Deliverable: Service design blueprints and user interfaces

Customer journey maps

Your team collaborates on a customer journey map – a visualization representing the ways a customer interacts with your brand in real life. Develop a deeper understanding of the role your product plays in the customer’s life.
Deliverable: Customer journey map

Business process maps

Design digital touchpoints around your customer’s needs. Visualize your customer’s entire business experience so you can prioritize digital solutions.
Deliverable: Business process blueprints

Example task sequence diagram by Interface Guru for a scientific application

Business process map for a municipal Planning and Development department

Sample of task design and mapping in an Interface Guru workshop

Business process mapping

Information architecture (IA) and navigation design

Your team will join in reorganizing and relabeling your product’s information architecture (IA) – the backbone of your digital product. Navigation design provides meaningful structure to your content categories and tags, increasing your product’s usability.
Deliverable: Information architecture and taxonomy document

Task flow design

Task flow design – the step-by-step design of how a user will engage with a complex process – is essential to successful conversion. Essential to enterprise-level systems. Task flow design supports user engagement and completion of key actions such as registration, subscription, e-commerce, data analysis, citizen science, and online learning.
Deliverable: Task design blueprints and user interfaces

CosmoQuest user interface design task path

Above, NASA’s Image Detective citizen science project requires users to complete a complex task. User orientation and labeling are essential.

Interaction design

Interaction design – so much more than pointing and clicking. Good interaction design encompasses the whole user experience through five dimensions: words (text and button labels), visual representations (images, icons, typography), physical objects/space (medium of interaction – desktop and mouse, tablet and fingers), time (videos, animations, sounds), and behavior (the sum of the previous in interactions).
Deliverable: Interaction blueprints and user interfaces

User interface design

User interface design – the step-by-step design of how a user will engage with a complex process – is essential to successful conversion. Essential to enterprise-level systems. Task flow design supports user engagement and completion of key actions such as registration, subscription, e-commerce, data analysis, citizen science, and online learning.
Deliverable: User interface blueprints

Sample of UI work for Inner Space

NOAA’s “Exploring Inner Space” project required design of a touchscreen kiosk, website, and theater presentations to emulate the experience of deep-sea exploration.

Visual design optimization

Visual design optimization happens when user experience experts review user interfaces for key usability fundamentals. Many designers still use print conventions that don’t translate well to digital. We help your visual design team adapt style guides for improved user experience.
Deliverable: Annotated design treatments