Based upon extensive user testing

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Interface Guru’s evidence-based methodology, Usable Times 5™, measures usability and user experience. It was developed by founder Cia Romano after observing digital product users constantly problem-solving during user testing. Key concepts:

1. Orientation – Does the user know where he is?
2. Permission – Is this what the user wanted to experience?
3. Interactivity – Does the user understand what he can do?
4. Relevance – Is the content meaningful to the user?
5. Speed – How long does the user have to wait?

Understanding the Usable Times 5™ factors helps digital teams design the best user experience.

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